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Setting up your business is the most time consuming part. Read through the programs. Learn their strategies. Understand the compensation plans and policies. If you do not understand something, ask. These programs offer support and so does your respective sponsor.
The biggest concern with internet marketing is SPAMMING, that is the sending of unsolicited emails.
If you receive commercial e-mail from an unknown source on numerous occasions and this e-mailed information was neither requested or expected, then it is SPAM. It is Unsolicited Commercial Electronic (UCE) mail.
Note:
If you join, affiliate or associate with a particular program or
site on the Internet, you will receive emails from the owner, administrator,
sponsor and/or other program associates. Emails sent in this
case ARE NOT CONSIDERED TO BE SPAM. These are Transactional
or Relationship message type emails which are sent under the conditions
specified by the particular program.
If you send a commercial email to someone whom you do not know personally, have no affiliation and/or association with and has not requested it. You are SPAMMING. If you SPAM intentionally and/or consistently, and your ISP receives a complaint, they will rightly or wrongly shut you down.
You will either be inconvenienced, loose your business and/or membership and possibly be fined/sued for damages caused to others and/or face imprisonment. You see, your spamming can close down the business entity that you are either affiliated or associated with. And they may try and recoup their losses. Don't SPAM, it is now against the law.
Government Authorities around the world are now taking action and starting to enact legislation intended to regulate or reduce unsolicited commercial electronic mail.
The Senate and House of Representatives of the United States of America in Congress assembled, has enacted an act to regulate interstate commerce by imposing limitations and penalties on the transmission of unsolicited commercial electronic mail via the Internet.
This Act may be cited as the `Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003', or the `CAN-SPAM Act of 2003'. For a full explanation of this act, please refer to this site: CAN-SPAM Act of 2003.
Fundamentally it is now unlawful to:
| Harvest email addresses to build a mailing list for any commercial application. | |||||
| Have a commercial electronic mail message, or a transactional or relationship message contain, or be accompanied by, header information that is materially false or materially misleading. | |||||
| Have a subject heading of a message that would be likely to mislead a recipient, acting reasonably under the circumstances, about a material fact regarding the contents or subject matter of the message. | |||||
| To initiate any commercial electronic mail message that does not contain a functioning return electronic mail address or other Internet-based mechanism, clearly and conspicuously displayed. | |||||
To initiate any commercial electronic mail
message that does not provide a clear and conspicuous:
| |||||
| To initiate any commercial electronic mail message that does not have a valid physical postal address of the sender. | |||||
| Not to honour a request, using a mechanism provided, not to receive some or any commercial electronic mail messages from the sender. |
The above statement is not a comment of the law nor does it cover the complete act. It is just meant to give insight to "What Not To Do" when sending commercial type email messages.
For a full explanation of the `CAN-SPAM Act of 2003', please refer to this site: CAN-SPAM Act of 2003.
If you SPAM, you could find yourself in a legal wrangle over it and you could loose your business, be fined and/or face imprisonment. Don't SPAM, it is now against the law.
You can use free advertising to promote your business, but it is tedious and the results are slow and minimal. However, you have to start somewhere and it is good training. When advertising, never use your primary email address. Use a secondary disposable email site like Yahoo. You may need 10 or more of these email accounts for advertising purposes.
Hotmail is not recommended due to excessive filtering which causes e-mail messages to bounce.
When posting advertisements to free sites, you will receive SPAM type E-Mail. Some people collect these types of email and put them in a special mailing list to promote their own wares. My advise is to treat everyone in a polite and courteous manner and delete them.
Never use "URL's" of specific programs with E-Mail advertising. Have your prospects respond to you via a "Back-End" site or another email address. You can also use Tracking or Redirectional URL's instead.
Due to the problems associated with SPAMMING, many program administrators will cancel your membership if you are found out to be using your associated referral URL in your email advertising.
Some businesses do not like you mentioning the business program directly even by name. Always read the Terms and Conditions as well as the SPAMMING Rules of any program that you join.
Email is the most common form of promotion on the internet. But, be aware of "SPAMMING". It is best to use reliable "Safe Lists" or create your own Mailing List. The people who join these programs do expect to get e-mails, especially from you.
You can also associate yourself with a lead generating site or A Free For All Site (FFA) and set up an auto responder with your advertising message. People using these facilities also expect to receive e-mails. Also, be cautious about using your referral URL within these types of programs.
However, with most forms of e-mail promotions, the success rate is between 0.1% to 0.3%. But persistence does pay off.
It is recommended to start promoting to at least 5,000 leads a day and build it up to 20,000 plus. [Click Here For Fantastic Lead Generating Programs].
Most affiliate type programs require three people to join under you to nullify your monthly joining fee. So, to get your three people you might think that you only need to send out at least 3,000 emails a month, due to the 0.1% success rate.
But, people are fickle and there is competition out there. You really need to send 5,000 e-mails a day to start with. There are free to join and paid programs available, to help you with your promotional requirements.
Many of the business programs on offer have training hints and courses. They will even give you examples of "Sales Letters" to use. It is not that hard really. Just copy and paste. Then, adjust to suit.
The following examples will help you with words that motivate and stimulates the reader into action. The written word can be very powerful. What gets your attention?
Some
Hot
Words and Phrases:
|
free |
you |
||||
|
announcing |
secrets
of |
new |
now |
amazing |
facts
you |
|
breakthrough |
at
last |
advise
to |
the
truth of |
protect |
life |
|
here |
discover |
do you |
bargains |
yes |
love |
|
how
much |
how
would |
this |
only |
sale |
hate |
|
safe |
benefit |
gain |
money |
happy |
glad |
|
proven |
guarantee |
fast |
result |
how you |
how
to |
|
fun |
easy |
your |
yours |
you'll |
h |
|
natural |
magic |
secret |
comfortable | proud | secure |
|
solution |
Promoting your business takes time at first, this is mainly due to the time taken to create your sales letter. You may need several of them depending on the sales medium that you use. Some advertising mediums want sales letters between 100 to 150 characters, others between 200 and 250 characters, while Yahoo! allows 1,950 characters.
Some advertising mediums allow you to post one or several ads at a time. Some allow you to post "x" number of ads daily, while others allow once every week. Most free advertising mediums are only effective for three days.
You should repost your ads every three days on these mediums. Yahoo! allows you to post 10 free classified ads per email account held, this can take about one hour of your time.
To promote your business properly, allow about 8 to 10 hours per week. Try to get it as automated as possible. There are programs available to assist you with this. Also, eBooks and program training abound with information about marketing and promotion. [Click Here For A Great Range Of eBooks].
It is best to open a new word document for Advertising and type your advertisement to suite the posting conditions. You can entitle your advertisement for "Program X" for "X" amount of characters. This way you can use the same Ad format for different programs, (it will save you typing).
You can construct numerous eye catching headings for your advertisement. Which can be changed according to your feelings. Remember, it is the "Heading" or "Subject" which catches the attention of your prospect.
Keep the "Heading" or "Subject" short and to the point, keep it within 60 characters in length. Where possible, personalize it, include the person's name. It can be written as if making an announcement, making the reader curious and/or by emphasizing how the reader will benefit by what you are offering.
Your main advertisement format will contain good classified ad ingredients that will obtain - Attention, Interest, Desire, Action (AIDA). It will also contain your contact information.
Also, be cautious about using your referral URL within these types of advertising programs. Where necessary substitute your referral URL with either a Tracking URL or a Redirectional URL.
Always write your article in the third person sense. Don't use "I"; utilize "You". Don't write about how you, (yourself), can do things for people. Write about how people can benefit by utilizing what you have to offer. Use intrigue, but do not lie. Use some of the Hot Words and Phrases above to arouse their curiosity enough to look at your promotion.
Using a word document to record your advertisement is extremely beneficial and time saving. You can change the text format when required. Copy and pasting your advertisement to Ad Sites is a blessing.
Formatting Your E-Mail Advertisement
Presentation is very important in any form of advertising. Spelling is critical. Use a "Spell Checker" to rid yourself obvious spelling mistakes. Also, have someone else proof read your article for mistakes in phasing and overall appearance.
It is best to rough type your advertisement in a word document using a fixed-width font like Courier, 10 Font. Also, keep your paragraphs 4 to 5 lines in length. Make 5 lines the maximum, any longer makes it hard to read and can frustrate the reader.
But, don't just place this finished article in an email program and send it out. A word document using Courier 10 Font can allow 69 characters per line before word wrapping occurs, (that is your text goes to the next line).
Have you ever seen an email looking like this:
Presentation is the key element to marketing. Things
should be
done properly, distortion in an e-mail advertisement
is not very
professional and it can even turn some people off
reading your
article.
And spel poperly. You only have one chance, don't
blow it
by being careless.
This distortion is caused by not allowing for the correct number of characters per line for a particular email program. The line width of most email programs can vary between 64 to 132 characters.
Most gurus of letter design will tell you to allow 60 to 66 characters per line when formatting your article. That is "Hard Return", (hit the "Return" key) before your word exceeds either 60 or 66 characters per line length. You must have a "Hard Return" on every line.
You can solve this problem of distortion by:
(a) Setting up the Word Document:
| By using a line template for 60 characters,
ie: 123456789012345678901234567890123456789012345678901234567890 | |||||||
You can set your page up as follows in Microsoft Word:
|
(b) "Composing" in Yahoo.
| Yahoo allows you to adjust your "Screen Width" when "Composing". | |||||||||
You can set your screen width between
50 and 99 characters for word wrapping, (Yahoo automatically sets it at 55).
|
Now you have set both your Word Document and Yahoo to word wrap at 60 characters per line.
To overcome distortion with email accounts, get yourself a Yahoo Email Account and use it in "Compose" mode to format your article. Copy your word document and paste into "Compose" message. Now, if distortion is evident, click anywhere on the line above the line of distorted text.
Hit the "End" key, (cursor goes to the end of line). Hit "Back Arrow" key, (text draws together). Hit the "Return" key, (this inserts a "Hard Return" at the end of the line of text). The "drawn" text then drops down and starts the beginning of the next line. Hit the "End" key again and repeat the process until finished.
If there are wide gaps between the text on a line, you can use the "Delete" key to bring the text to the correct position.
When you have finished composing your article in Yahoo to your satisfaction, "Highlight" the whole article, copy it, then paste back over your original word document. Redo any Hyperlinks and e-mail addresses, then save the amended document for future posting.
You can make the Hyperlinks active by placing your cursor at the end of the link and hit the "Return" key. The link colour will become highlighted. Then, hit the "Delete" key to bring the following text to the correct position.
You can now test the new format by pasting the document into a non-Yahoo e-mail account and send it back to the Yahoo account. Read and check the email for any errors or distortion.
If corrections need to be made, copy the received e-mail and paste it into the "Compose" message in the Yahoo account and repeat the above process until satisfied. You will now have a nicely formatted article suitable for posting to 99.9% of the different e-mail accounts on the Internet.
To make money, you will have to spend some money, but spend it wisely on promoting your business. Get the maximum result for the minimal cost. It is a matter of R.O.I., Return On Investment.
You can build a great advertising machine for free. However, you will have to use some adventure capital to establish your business with lead generation programs.
You can start out with a US$10 per month program and build it up with other programs totaling US$60 to US$150 per month as quick as you can, (you need to contact at least 5,000 leads/day to start with). You can then add selected marketing programs, as you can afford it up till about US$420 odd per month, (this will give you about 20,000 plus leads/day on average).
These lead programs have their own compensation plans. So, if you promote these lead generating programs as well, then your expenditure will be reduced to zero over time. They are designed to pay for themselves.
There are "Lead Generating" programs and "Submission Tools" available to help you. [Click Here for The Lead Generating Programs] and [Click Here For The Submission Tools]. Above all, be persistent, be courageous. You have to be committed in order to succeed.
Know your market. What segment of the market place will you promote your business to?
Fundamentally, you are looking at wealth creation. Those people whom want extra money. But, do not forget the so called "Baby Boomers". They represent a large part of the market and they seek wealth, health and travel. Meet their needs and you will succeed.
The majority of your promotions will be to the Home Business, Small Business, Business Opportunities, Affiliate Programs, Marketing, MLM, Non-MLM, Network Marketing, Internet and Shopping segments of the market.
You can promote your business to other segments, but make sure that the wording and business that you are promoting is appropriate. The wrong ad in the wrong place is a waste of time. You need to target your market.
The products presented on this site will meet the needs of the "Baby Boomers". There are:
| Shopping programs where you can Shop and Save. | |
| Teleshop for great deals on telephone products and services. |
These products also offer diversity to give you an edge in marketing. They also offer multiple secondary and residual incomes.
Making The Most Out Of Your Business Promotion
Some of the core businesses on offer are Cognigen, the DHS Club and MPAM. You can promote all the core businesses if you like, they are free to join....
Cognigen is an established provider of telephone and associated services. They offer products and services of their own, as well as those of other well known telecommunication providers. Their aim is to offer the best service to suite your particular needs at the best rate. [Click Here To Check Out Cognigen].
The DHS Club is well established and offers an excellent income plan as well as savings, rebates and special deals with their affiliated merchants. This is discounted shopping at it's best. [Click Here To Check Out The DHS Club].
MPAM offers ways to build traffic to your promotion and to establish a business over the Internet. As a Member of MPAM you can do the traffic building lessons and create a powerful advertising machine. Up grade to a PWI Platinum Member and benefit through forums, meetings and many ways to create residual incomes. [Click Here To Check Out MPAM].
Support programs are products which provide an independent income as well as promote a primary income core business. They also offer many other valuable resources. [Click Here To Check Out Some Support Programs].
Supplementary Income programs are a great way to obtain a reasonable income with a little outlay. They are usually bundled into packaged type programs due to their appeal. You have to promote these programs in order for them to work. [Click Here To Check Out These Supplementary Income Programs].
To market successfully on the internet, you need to start with at least 5,000 leads a day to promote to. Then build them up to 20,000 plus per day. To do this, you will need to associate with some lead generating programs.
The good programs are designed to be promoted as part of your business and have associated income plans. This means that these programs will pay for themselves when promoted over time. [Click Here To Check Out Some Lead Generating Programs].
Well ok, if you are going to go this far, why not go the next step. Build your own web site like I did and promote whatever you like. Having your own web site has it's advantages.
It is a lot cheaper to promote one site which presents various opportunities then it is to promote the opportunities individually. And if one of the programs that you promote offers you a hosted web site, you may as well utilize it. [Click Here To Check Out Some Web Site Programs].
Try the business opportunities on offer. You can lead the life of your dreams. Shop and save. Create extra income streams. Help others to achieve their dreams. Have wealth, health and happiness. Travel. Be successful.
Come on an exciting business adventure with me. We can be successful as team.
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